This role will focus on assessing the effectiveness of media campaigns, leveraging data-driven insights to analyze attribution across traditional and digital platforms
Job Summary
This role will focus on assessing the effectiveness of media campaigns, leveraging data-driven insights to analyze attribution across traditional and digital platforms.
The successful candidate will be responsible for integrating data from multiple sources, measuring the impact of media activities, driving actionable attribution that aligns with business outcomes and deploying reporting frameworks.
We are seeking a highly skilled Media Effectiveness & Analytics Manager to join our marketing team at Haleon India.
Matching Summary
This role will focus on assessing the effectiveness of media campaigns, leveraging data-driven insights to analyze attribution across traditional and digital platforms.
Skills & Requirements
Must-have
media effectiveness analysis
attribution modeling
cross-channel analytics
ROI analysis
data integration
marketing analytics
Nice-to-have
agile, performance-focused culture
driving measurable results
synthesize complex data
proactive, results-oriented
Key Requirements
10+ years of hands-on experience
Bachelor's degree in business analytics, Data Science or related field
Experience with attribution models, MMM, & MTA
Advanced proficiency in data analytics and integration tools