Marketing Automation Manager

Workday

Pleasanton, CA, USA
Base: $112,000 - $168,000 usd (pleasanton); base: ...
Flexible work (50% in-office presence required quarterly)
5+ years marketing automation experience
Enterprise-scale marketo instance management
Deep knowledge of salesforce integration
Workday is seeking a Marketing Automation Manager to optimize and scale their Marketo instance and marketing automation infrastructure. The ideal candidate will have over five years of experience in marketing automation, particularly with Marketo, and a passion for AI-driven solutions

Job Summary

  • The role involves serving as the primary architect for the Marketo foundation to ensure robust systems and clear process documentation.
  • You will play a pivotal role in building AI-ready data foundations that power the next generation of marketing operations.
  • Workday offers a flexible work approach requiring at least half of the time each quarter to be spent in-office or in the field.

Matching Summary

Match Score: 85

Workday is seeking a Marketing Automation Manager to optimize and scale their Marketo instance and marketing automation infrastructure. The ideal candidate will have over five years of experience in marketing automation, particularly with Marketo, and a passion for AI-driven solutions.

Salary

Base: $112,000 - $168,000 USD (Pleasanton); Base: $94,600 - $168,000 USD (Other US locations); Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants

Skills & Requirements

Must-have

  • 5+ years Marketing Automation experience
  • Enterprise-scale Marketo instance management
  • Deep knowledge of Salesforce integration
  • AI-driven marketing automation implementation
  • Technical documentation for marketing operations

Nice-to-have

  • Experience with Adobe Journey Optimizer
  • Familiarity with Adobe Real-Time CDP
  • Project management certification
  • Background in M&A system integrations
  • Curiosity for AI in MarTech

Key Requirements

  • 5+ years in Marketing Automation or Operations
  • Experience managing enterprise-scale Marketo instances
  • Deep technical mastery of Marketo and Salesforce

Work Rights

Not specified

Tailored Resume

Cover Letter