State Customer Marketing Manager

Diageo

Goa, India
Customer marketing initiatives
Brand communication options
Local programs design
Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands

Job Summary

  • Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands.
  • Execute the customer marketing initiatives and activations in coordination with regional marketing team and state sales team.
  • Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

Matching Summary

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands.

Skills & Requirements

Must-have

  • customer marketing initiatives
  • brand communication options
  • local programs design
  • sales team alignment
  • market visits and visibility
  • vendor and retailer evaluation
  • scheme design and finalization
  • brand channel activities adherence

Nice-to-have

  • celebrating diversity
  • challenging stereotypes
  • inclusive culture
  • celebrating people of different gender
  • celebrating people of different ethnicity
  • celebrating people of different ability
  • celebrating people of different age
  • celebrating people of different sexual orientation

Key Requirements

  • State Customer Marketing Manager
  • Support cluster NSV and market share objectives
  • Plan and finalize annual budget
  • Prepare Quarterly Brand Wise Activity Calendar
  • Execute customer marketing initiatives
  • Understand state nuances in channels
  • Ensure sales team alignment
  • Conduct market visits
  • Evaluate and finalize vendors and retailers
  • Design and finalize schemes
  • Coordinate for different activities
  • Plan and execute display / counter salesman scheme
  • Coordinate with vendors for signage execution
  • Coordinate with HO/Units for POSM order placement
  • Monitor and evaluate performance
  • Provide feedback to regional marketing
  • Map competition activities
  • Handle promoter management
  • Coordinate promoter performance
  • Plan selection and training for promoters

Work Rights

Not specified

Tailored Resume

Cover Letter