WPP is seeking a Media Activation Manager for their Tokyo office to enhance local publisher engagement and optimize advertising strategies for small and medium-sized businesses (SMBs). The role emphasizes strategic partnership development, market intelligence, campaign localization, and data-driven optimization
Job Summary
Identify, research, and evaluate emerging opportunities with local publishers and new channels by attending industry events and continuously monitoring the local media landscape.
Serve as the primary subject matter expert for local market nuances and consumer behavior, conducting in-depth analysis of custom intent keywords to ensure strategies accurately reflect authentic local search patterns.
Drive internal knowledge sharing by authoring or contributing to at least one internal case study per quarter, showcasing successful strategies and learnings.
Matching Summary
Match Score: 85
WPP is seeking a Media Activation Manager for their Tokyo office to enhance local publisher engagement and optimize advertising strategies for small and medium-sized businesses (SMBs). The role emphasizes strategic partnership development, market intelligence, campaign localization, and data-driven optimization.
Skills & Requirements
Must-have
Local publisher sourcing and intelligence
Strategic publisher relationship management
Joint Business Partnership development
Publisher product integration and optimization
Local market expertise and consumer behavior analysis
Data-driven optimization and consumer journey mapping
Nice-to-have
Proactive identification of emerging opportunities
Cultivating strong collaborative relationships
Translating objectives into locally relevant strategies
Driving internal knowledge sharing
Fostering creativity, collaboration, and connection
Key Requirements
Experience in media activation and publisher partnerships
Deep understanding of local Japanese market nuances
Proficiency in data analysis for campaign optimization