Principal, Workday Marketplace Marketing Lead

CONNECTA e.V.

Not specified; not specified; not specified
Flexible work (50% in-office requirement per quarter)
8+ years b2b saas marketing experience
Partner ecosystem or technology marketplace experience
Proven pipeline and revenue impact delivery
CONNECTA e.V. is seeking a Principal, Workday Marketplace Marketing Lead to drive the marketing strategy for the Workday Marketplace, focusing on growth, adoption, and revenue impact. The ideal candidate will have significant B2B SaaS marketing experience, particularly in partner ecosystems, and possess strong analytical and storytelling abilities

Job Summary

  • This role drives the marketing strategy to increase customer discovery, adoption, and revenue impact from the Workday Marketplace.
  • The position requires owning the full marketing funnel from traffic through lead creation, qualification, and conversion into opportunities.
  • Workday offers a flexible work approach combining in-person time with remote flexibility, requiring at least 50% time in office or field per quarter.

Matching Summary

Match Score: 85

CONNECTA e.V. is seeking a Principal, Workday Marketplace Marketing Lead to drive the marketing strategy for the Workday Marketplace, focusing on growth, adoption, and revenue impact. The ideal candidate will have significant B2B SaaS marketing experience, particularly in partner ecosystems, and possess strong analytical and storytelling abilities.

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • 8+ years B2B SaaS marketing experience
  • Partner ecosystem or technology marketplace experience
  • Proven pipeline and revenue impact delivery
  • Strong analytical skills with performance data
  • Experience in co-marketing program execution

Nice-to-have

  • Cloud ecosystem co-marketing background
  • Integrated campaign management across channels
  • Conversion optimization and experimentation skills
  • Technical solution storytelling ability
  • Cross-functional collaboration expertise

Key Requirements

  • 8+ years of B2B SaaS marketing experience
  • Experience working within partner ecosystems
  • Demonstrated measurable pipeline or revenue impact

Work Rights

Not specified

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