Manager, Consumer Insights – Diverse Communities & Student Portfolio

TD Bank

Toronto, Canada
Base: $96,900 - $136,800 cad; bonus/equity: not sp...
On-site
Brand health tracking
Executive-ready storytelling
Strategic interpretation of macro trends
The Manager, Consumer Insights is accountable for leading brand and consumer insight strategies for priority growth segments, with a strong emphasis on brand health tracking, executive-ready storytelling, and strategic interpretation of macro trends impacting diverse communities and students

Job Summary

  • The Manager, Consumer Insights is accountable for leading brand and consumer insight strategies for priority growth segments, with a strong emphasis on brand health tracking, executive-ready storytelling, and strategic interpretation of macro trends impacting diverse communities and students.
  • This role sits within the Customer Experience & Insights (CX&I) group and acts as a trusted thought partner to Marketing, Brand, and Enterprise stakeholders—translating complex data into clear implications that influence strategy, investment, and experience design.
  • The successful candidate will serve as the Consumer Insights Lead for the Canadian Diverse Communities and Student portfolios, with primary accountability for brand health tracking and performance measurement among priority customer segments.

Matching Summary

The Manager, Consumer Insights is accountable for leading brand and consumer insight strategies for priority growth segments, with a strong emphasis on brand health tracking, executive-ready storytelling, and strategic interpretation of macro trends impacting diverse communities and students.

Salary

Base: $96,900 - $136,800 CAD; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • brand health tracking
  • executive-ready storytelling
  • strategic interpretation of macro trends
  • synthesize attitudinal and behavioral data
  • connect external context to brand shifts
  • manage vendor relationships end-to-end

Nice-to-have

  • deep curiosity about cultural change
  • demonstrate learning agility
  • offer perspective, not just answers

Key Requirements

  • 8+ years of experience in market research or consumer insights
  • Direct experience leading brand health tracking
  • Strong quantitative research expertise
  • Experience or demonstrated interest in diverse communities

Work Rights

Not specified

Tailored Resume

Cover Letter