Obu New Assets Director - Gu/gyn, Gi/hbc, Hema

AstraZeneca

Not specified (potentially hybrid or onsite based on role requirements).
Asset strategy & positioning
Insight generation
Go-to-market & launch excellence
AstraZeneca is seeking an Obu New Assets Director to lead the brand strategy and launch excellence for new assets in GU/Gyn, GI/HBC, and Hema. This role requires cross-functional leadership to ensure a successful market introduction and ongoing strategic positioning of these assets

Job Summary

  • Define the long-term brand strategy for new assets of GU/Gyn, GI/HBC, Hema, including target patient segments, value proposition, competitive differentiation, and portfolio fit.
  • Lead customer research, market landscaping, and unmet needs assessments to inform asset strategy, brand architecture, and messaging.
  • Build integrated global launch plans (milestones, channels, content, resourcing), establish launch KPIs, and oversee execution readiness in partnership with regions.

Matching Summary

Match Score: 85

AstraZeneca is seeking an Obu New Assets Director to lead the brand strategy and launch excellence for new assets in GU/Gyn, GI/HBC, and Hema. This role requires cross-functional leadership to ensure a successful market introduction and ongoing strategic positioning of these assets.

Skills & Requirements

Must-have

  • Asset Strategy & Positioning
  • Insight Generation
  • Go-to-Market & Launch Excellence
  • Cross-Functional Leadership
  • Competitive & Scenario Planning
  • Governance & Compliance
  • Budget & Vendor Management

Nice-to-have

  • People Leadership
  • Collaboration and curiosity
  • High performance culture

Key Requirements

  • Years of experience in asset marketing
  • Experience in pharmaceutical or biotech industry
  • Experience in market access and pricing support

Work Rights

Not specified

Tailored Resume

Cover Letter