Competitive pyy: commensurate with experience; bon...
Hybrid (monday-wednesday in office, thursday/friday from home)
Marketing automation
Data analytics
Predictive modeling
The Director of Marketing Automation Data Analytics at Neighborly is a leadership role focused on utilizing advanced analytics, predictive modeling, and marketing automation to optimize campaign performance and drive strategic decision-making. The ideal candidate will have extensive experience in marketing analytics, a strong understanding of machine learning techniques, and the ability to collaborate across various teams to align marketing strategies with data insights
Job Summary
Lead development and deployment of predictive models including segmentation, propensity, next-best-action, and churn.
Develop and own frameworks for measuring the impact of multi-channel acquisition and nurture programs across email, SMS, and app channels.
Orchestrate cross-functional teams across Marketing, Data Engineering, IT and Data Science to align marketing technology with overall business strategy.
Matching Summary
Match Score: 85
The Director of Marketing Automation Data Analytics at Neighborly is a leadership role focused on utilizing advanced analytics, predictive modeling, and marketing automation to optimize campaign performance and drive strategic decision-making. The ideal candidate will have extensive experience in marketing analytics, a strong understanding of machine learning techniques, and the ability to collaborate across various teams to align marketing strategies with data insights.
Salary
Competitive Pay: Commensurate with experience; Bonus/Equity: Equity and bonus opportunities; Benefits: See benefits offerings
Skills & Requirements
Must-have
marketing automation
data analytics
predictive modeling
machine learning
campaign performance measurement
experimentation and test design
cross-functional partnership
Nice-to-have
strategic innovation
ambition
AI/ML driven decisioning
Key Requirements
8+ years in marketing analytics and automation
3+ years in a leadership role
Bachelor's degree in Marketing, Data Analytics, or related field