The primary purpose of this role is to develop, implement, and evaluate marketing and public relations programs to support the facility and increase census
Job Summary
The primary purpose of this role is to develop, implement, and evaluate marketing and public relations programs to support the facility and increase census.
The position involves supervising staff, preparing budgets, maintaining community and media relations, and ensuring compliance with privacy regulations.
The role requires collaboration with multiple departments and participation in regional meetings to assess, train, and develop administrative staff.
Matching Summary
The primary purpose of this role is to develop, implement, and evaluate marketing and public relations programs to support the facility and increase census.
Skills & Requirements
Must-have
marketing and public relations program management
policy and procedure development
customer satisfaction survey oversight
internal communications training
community and media liaison
budget preparation and resource allocation
Nice-to-have
creative support for resident programs
participation in community service groups
emergency public relations management
team training and development facilitation
maintaining a positive facility environment
Key Requirements
Bachelor’s Degree or equivalent experience
Ten years marketing/public relations healthcare experience
Master’s Degree in Marketing or MBA preferred
Proficiency in Microsoft Suite products
Supervisory experience including hiring and performance management