Senior B2b Marketing Manager, New Venture

Springhealth66

New York, USA
Base: $121,500 - $153,830; bonus/equity: equity; b...
On-site
B2b marketing experience
0→1 product launches
Positioning and messaging
Define our initial go-to-market strategy for a new AI product, establishing positioning, messaging, and category narrative from scratch

Job Summary

  • Define our initial go-to-market strategy for a new AI product, establishing positioning, messaging, and category narrative from scratch.
  • Lead early product launches and customer-facing storytelling, designing and running early demand experiments to find what works.
  • Generate and influence high-quality demo, pilot, and sales conversations with our ICP, focusing on signal and conversion quality over raw volume.

Matching Summary

Define our initial go-to-market strategy for a new AI product, establishing positioning, messaging, and category narrative from scratch.

Salary

Base: $121,500 - $153,830; Bonus/Equity: Equity; Benefits: Health, Dental, Vision, 401k match, PTO, parental leave, Noom, Carrot, Wellhub, BrightHorizons, Professional Development Reimbursement, donation matching

Skills & Requirements

Must-have

  • B2B marketing experience
  • 0→1 product launches
  • positioning and messaging
  • demand generation experiments
  • cross-functional collaboration

Nice-to-have

  • AI product marketing
  • early-stage startup experience
  • shaping ICP definition

Key Requirements

  • 5-7+ years of B2B marketing experience
  • Experience bringing new products or brands to market
  • Comfortable operating with limited data and evolving strategy

Work Rights

Not specified

Tailored Resume

Cover Letter