Senior Director Lifecycle Marketing

Empower

Base: $138,000.00 - $200,100.00; bonus: non-sales ...
Hybrid
15+ years lifecycle or crm marketing experience
Workplace benefits or retirement industry background
Deep understanding of plan sponsor dynamics
Empower is seeking a Senior Director of Lifecycle Marketing to lead the strategy for enhancing financial outcomes for workplace participants. The ideal candidate will have extensive experience in lifecycle, CRM, or engagement marketing, particularly within the workplace benefits or retirement industry, and will be responsible for developing and overseeing a team focused on participant engagement and relationship management

Job Summary

  • This senior leader is responsible for defining and designing engaging customer journeys to improve financial outcomes for workplace participants across key lifecycle moments.
  • The role requires deep expertise in the workplace benefits industry, including retirement plans, stock services, and consumer direct health, while maintaining strong relationships with plan sponsors.
  • Candidates will lead a high-performing team, collaborate with cross-functional partners like Product and Analytics, and operate within a flexible work environment that values purpose and well-being.

Matching Summary

Match Score: 85

Empower is seeking a Senior Director of Lifecycle Marketing to lead the strategy for enhancing financial outcomes for workplace participants. The ideal candidate will have extensive experience in lifecycle, CRM, or engagement marketing, particularly within the workplace benefits or retirement industry, and will be responsible for developing and overseeing a team focused on participant engagement and relationship management.

Salary

Base: $138,000.00 - $200,100.00; Bonus: Non-sales positions eligible for bonus program; Benefits: Medical, dental, vision, 401(k) match up to 6%, tuition reimbursement up to $5,250/year

Skills & Requirements

Must-have

  • 15+ years lifecycle or CRM marketing experience
  • Workplace benefits or retirement industry background
  • Deep understanding of plan sponsor dynamics
  • Experience leading participant engagement at scale
  • Proficiency with Salesforce Marketing Cloud or similar

Nice-to-have

  • Strong analytical mindset for translating insights
  • Ability to influence without authority in matrixed environment
  • Commitment to diversity and inclusive culture
  • Experience with digital product engagement loops

Key Requirements

  • 15+ years of lifecycle, CRM, or engagement marketing experience
  • Proven leadership responsibility in regulated financial services
  • Authorization to work for any employer in the U.S.

Work Rights

Must be authorized to work for any employer in the U.S.

Tailored Resume

Cover Letter