Not specified (assumed hybrid or flexible based on industry norms).
Develop product positioning and messaging
Execute go-to-market strategies
Create sales enablement materials
StraitsX Payment Services Pte. Ltd. is seeking a Senior Marketing Associate to enhance the adoption of their digital payment and stablecoin products. The ideal candidate will possess strong product marketing experience, particularly in fintech, and be adept at developing go-to-market strategies
Job Summary
You will play a key role in driving adoption and shaping product positioning for StraitsX's digital payment and stablecoin products.
The successful candidate will craft clear narratives and launch new features while ensuring the value proposition resonates with institutional clients.
You are expected to track and analyze marketing initiatives using metrics such as adoption, engagement, and conversion rates to continuously optimize strategies.
Matching Summary
Match Score: 85
StraitsX Payment Services Pte. Ltd. is seeking a Senior Marketing Associate to enhance the adoption of their digital payment and stablecoin products. The ideal candidate will possess strong product marketing experience, particularly in fintech, and be adept at developing go-to-market strategies.
Skills & Requirements
Must-have
Develop product positioning and messaging
Execute go-to-market strategies
Create sales enablement materials
Analyze marketing performance metrics
Collaborate with product and growth teams
Nice-to-have
Experience in blockchain or stablecoin products
Strong storytelling and communication skills
Data-driven mindset for strategic optimization
Ability to translate technical capabilities
Experience with API-driven B2B products
Key Requirements
Bachelor's degree in Marketing, Business, or Communications
Experience in product marketing within fintech or payments