Trove Brands seeks a Sr. Digital Marketing Manager to lead digital strategies for its Owala brand, driving revenue growth through effective online marketing initiatives. The role requires a strategic leader to oversee a team and manage various digital channels, with a strong emphasis on performance accountability and innovative growth strategies
Job Summary
This role will oversee digital acquisition, retention, and website performance strategies — ensuring all initiatives drive measurable revenue impact and scalable long-term growth.
The Sr. Digital Marketing Manager will own the digital roadmap across paid media, SEO/GEO, email/SMS, website performance, and conversion optimization.
This role requires a leader who can balance high-level strategy with performance accountability, while mentoring and developing a growing digital marketing team.
Matching Summary
Match Score: 85
Trove Brands seeks a Sr. Digital Marketing Manager to lead digital strategies for its Owala brand, driving revenue growth through effective online marketing initiatives. The role requires a strategic leader to oversee a team and manage various digital channels, with a strong emphasis on performance accountability and innovative growth strategies.
Skills & Requirements
Must-have
Digital marketing strategy
DTC business growth
Paid media strategy and execution
SEO/GEO strategy
Email/SMS marketing
Website performance optimization
Conversion rate optimization (CRO)
Customer acquisition funnels
Retention strategies
Performance forecasting
Digital marketing budgets
KPI establishment and reporting
Nice-to-have
High-level strategy with performance accountability
Mentoring and developing a team
Full-funnel alignment
Ongoing experimentation and testing
Cross-functional collaboration
Key Requirements
Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
6–9 years of experience in digital marketing
Experience managing and developing a team of 3 or more direct reports
Strong proficiency with analytics and reporting tools (Google Analytics, Meta Ads Manager, Klaviyo, etc.)