Senior Marketing Manager (m/w/d)

as24.tech

Munich, Germany
On-site
Demand and lifecycle marketing
Crm-based channels
Email marketing automation
As Senior Marketing Manager, you will be responsible for demand and lifecycle marketing initiatives, driving dealer acquisition, activation, and retention across the entire funnel

Job Summary

  • As Senior Marketing Manager, you will be responsible for demand and lifecycle marketing initiatives, driving dealer acquisition, activation, and retention across the entire funnel.
  • You will manage and optimize CRM-based channels such as email, WhatsApp, and webinars, continuously testing and refining channels, formats, and digital sales approaches to boost performance.
  • In close collaboration with Product Marketing, Sales, and MarTech, you will play a central role in building a scalable and data-driven lifecycle marketing engine.

Matching Summary

As Senior Marketing Manager, you will be responsible for demand and lifecycle marketing initiatives, driving dealer acquisition, activation, and retention across the entire funnel.

Skills & Requirements

Must-have

  • Demand and Lifecycle Marketing
  • CRM-based channels
  • Email marketing automation
  • Webinar strategy and execution
  • WhatsApp Business Manager
  • Performance tracking and reporting

Nice-to-have

  • Experimentation mindset
  • Data-driven optimization
  • Cross-functional collaboration
  • Welcoming diverse backgrounds

Key Requirements

  • Several years of B2B marketing experience
  • Experience with marketing automation tools
  • Experience with A/B testing
  • Understanding of funnel management
  • Fluent German and English

Work Rights

Not specified

Tailored Resume

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