The Senior Director, Shopper Marketing is responsible for leading Haleon’s end-to-end shopper strategy and activation agenda across all retail customers and channels
Job Summary
The Senior Director, Shopper Marketing is responsible for leading Haleon’s end-to-end shopper strategy and activation agenda across all retail customers and channels.
Haleon offers a robust Total Reward package including competitive pay, comprehensive benefits, generous 401(k), tuition reimbursement, and 6 months paid parental leave.
The position is based in Warren, NJ, and follows a hybrid model requiring an in-office presence of 3 days per week.
Matching Summary
The Senior Director, Shopper Marketing is responsible for leading Haleon’s end-to-end shopper strategy and activation agenda across all retail customers and channels.
Salary
Base: $228,512 - 285,640 USD; Bonus/Equity: Bonus available; Benefits: Comprehensive benefits including healthcare and 401(k)
Skills & Requirements
Must-have
Shopper marketing leadership
Omnichannel marketing programs
Retail media integration
Cross-functional collaboration
Activation strategy and execution
Analytical and financial acumen
Agency and budget management
Nice-to-have
Experience with syndicated data platforms
Consumer health and wellness category knowledge
Enterprise thinking and influence
Data-driven decision making
Strong communication skills
Talent development and team leadership
Commercially grounded execution
Key Requirements
12+ years in shopper or customer marketing
Experience in CPG or consumer health industries
Proven leadership in omnichannel programs
Strong partnership with sales and retail customers