Hr Social Media Specialist (employer Brand & Talent Marketing)
UPS
Atlanta, US
Hybrid
Social media strategy and execution
Platform-native content creation
Talent acquisition and employer branding
The HR Social Media Specialist leads the strategy, execution, and optimization of organic and paid social media initiatives that support talent acquisition and employer branding objectives
Job Summary
The HR Social Media Specialist leads the strategy, execution, and optimization of organic and paid social media initiatives that support talent acquisition and employer branding objectives.
This role drives candidate engagement, strengthens employer brand visibility, and supports measurable hiring outcomes through high-impact, platform-native content across Instagram, TikTok, and Facebook.
The specialist monitors social channels, responds to employee and candidate inquiries or concerns, and collaborates closely with Talent Acquisition partners, subject matter experts, and external vendors to deliver effective, brand-aligned social initiatives.
Matching Summary
The HR Social Media Specialist leads the strategy, execution, and optimization of organic and paid social media initiatives that support talent acquisition and employer branding objectives.
Skills & Requirements
Must-have
Social media strategy and execution
Platform-native content creation
Talent acquisition and employer branding
Social media engagement and monitoring
Performance analytics and reporting
Nice-to-have
Innovative possibilities and rewarding culture
Work with talented teams
Lead yourself or teams
Key Requirements
Familiarity with social media platforms
Strong written and verbal communication skills
Basic understanding of social media analytics
2+ years of experience in social media
Bachelor’s degree (or international equivalent)
Work Rights
Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S.