Senior Manager, Creative

Coca-Cola

London, United Kingdom
On-site
Shopper focused content
Instore activation assets
Local relevance
The Senior Manager, Creative (Shopper) GB is responsible for developing, localizing and executing shopper focused content and instore activation assets that bring Coca-Cola brands to life across the GB retail and away from home landscape

Job Summary

  • The Senior Manager, Creative (Shopper) GB is responsible for developing, localizing and executing shopper focused content and instore activation assets that bring Coca-Cola brands to life across the GB retail and away from home landscape.
  • This is a new local role, introduced only in Top 9 markets to enhance local relevance, commercial integration, and end-to-end creative excellence from sell-in to shelf.
  • Work within the GB Integrated Marketing Experience team, this Senior Manager collaborates closely with local brand teams, Commercial, Shopper, RGM, bottler partners, and external agencies to deliver shopper-ready creative that converts demand into purchase, while strengthening brand equity at the point of choice.

Matching Summary

The Senior Manager, Creative (Shopper) GB is responsible for developing, localizing and executing shopper focused content and instore activation assets that bring Coca-Cola brands to life across the GB retail and away from home landscape.

Skills & Requirements

Must-have

  • Shopper focused content
  • Instore activation assets
  • Local relevance
  • Commercial integration
  • End-to-end creative excellence
  • Sell-in to shelf
  • High impact shopper creative
  • Breakthrough shopper assets
  • Shopper-ready creative
  • Retail execution
  • Channel specific creative
  • Instore and POS assets
  • Sell-in materials
  • Agency and partner management
  • Creative excellence
  • Shopper expert

Nice-to-have

  • Growth mindset
  • Continuous learning
  • Curiosity
  • Problem solving
  • Startup mindset
  • Influence without authority
  • Creative culture

Key Requirements

  • 5+ years of creative experience
  • Shopper, retail, or POS content development
  • Shopper, retailer, digital, social, experiential creative assets
  • Conceptual and design skills
  • Adobe Creative Suite (Illustrator, Photoshop, InDesign)
  • Experience working with agencies
  • Understanding of bottlers’ dynamics
  • Retail environments, shopper behaviour
  • Customer specific creative requirements
  • Associate’s or Bachelor’s degree

Work Rights

Not specified

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