Marketing And Sales Research Director

WBRE/WYOU Nexstar Broadcasting Inc

Wilkes-Barre, Pennsylvania, United States
Fully remote
Audience measurement oversight
Comscore ad impact adobe analytics
Wide orbit media sales experience
The position oversees audience measurements for both broadcast and digital platforms within the Wilkes-Barre/Scranton or Harrisburg-Lancaster-York area

Job Summary

  • The position oversees audience measurements for both broadcast and digital platforms within the Wilkes-Barre/Scranton or Harrisburg-Lancaster-York area.
  • The role involves compiling ratings trends and analysis to provide valuable research data to Sales, News, and Promotions departments.
  • Candidates must be comfortable presenting alongside account executives and management during key client meetings.

Matching Summary

The position oversees audience measurements for both broadcast and digital platforms within the Wilkes-Barre/Scranton or Harrisburg-Lancaster-York area.

Skills & Requirements

Must-have

  • Audience measurement oversight
  • Comscore Ad Impact Adobe Analytics
  • Wide Orbit Media Sales experience
  • Client presentation skills
  • Digital campaign management

Nice-to-have

  • Problem-solving and deductive reasoning
  • Clear concise communication skills
  • Organizational skills for daily tasks
  • Comfortable presenting alongside team
  • Highly proficient in Microsoft Office

Key Requirements

  • Bachelor's Degree or equivalent experience
  • 2-3 years media research experience
  • Knowledge of Wide Orbit and Adobe Analytics
  • Must report onsite 5 days a week

Work Rights

Not specified

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