Senior Brand Manager (glucerna) Media

Abbott

Ho Chi Minh City, Vietnam
Base: not specified; bonus/equity: not specified; ...
7+ years brand building experience
Digital marketing strategy development
Agency management and oversight
This role serves as a key contributor to the Glucerna brand's consumer strategy by driving digital, content, and performance marketing pillars

Job Summary

  • This role serves as a key contributor to the Glucerna brand's consumer strategy by driving digital, content, and performance marketing pillars.
  • The successful candidate will lead brand digital campaigns, manage external agencies, and optimize the customer experience across multiple touchpoints including social media and e-commerce sites.
  • Abbott offers a global healthcare environment recognized as a great place to work, providing opportunities for career growth and diversity support.

Matching Summary

This role serves as a key contributor to the Glucerna brand's consumer strategy by driving digital, content, and performance marketing pillars.

Salary

Base: Not specified; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • 7+ years brand building experience
  • Digital marketing strategy development
  • Agency management and oversight
  • Consumer journey and MarTech knowledge
  • Data analysis and performance reporting

Nice-to-have

  • CRM experience preferred
  • Strong ownership mindset
  • Continuous improvement behavior
  • Cross-functional collaboration skills
  • Problem-solving capabilities

Key Requirements

  • Bachelor degree or higher required
  • More than 7 years related experience
  • Experience in FMCG, Technology, or Health Care industry

Work Rights

Not specified

Tailored Resume

Cover Letter