Associate Director, Paid Media

Rvohealth

New York, United States
$116,437 - $155,000; not specified; health insuran...
On-site
Performance marketing strategies
Full-funnel performance strategy
Profitable customer acquisition
Lead and develop performance marketing strategies for a dedicated pod of health media websites, including Healthline.com and Healthgrades.com

Job Summary

  • Lead and develop performance marketing strategies for a dedicated pod of health media websites, including Healthline.com and Healthgrades.com.
  • Own and evolve the pod-specific media strategy, aligning team execution with broader business objectives and acquisition targets.
  • Lead, mentor, and develop a high-performing pod of managers and analysts, fostering a culture of continuous improvement and professional growth.

Matching Summary

Lead and develop performance marketing strategies for a dedicated pod of health media websites, including Healthline.com and Healthgrades.com.

Salary

$116,437 - $155,000; Not specified; Health Insurance Coverage (medical, dental, and vision), Life Insurance, Short and Long-Term Disability Insurance, Flexible Spending Accounts, Paid Time Off, Holiday Pay, 401(k) with match, Employee Assistance Program, Paid Parental Bonding Benefit Program, Pharmacy Benefits, Income Protection Plans, Pet Services Plans, Mental Health Support, Wellness Coaching, HSA- Health Savings Account, Commuter Benefits, Gym & Fitness Center Discount Program

Skills & Requirements

Must-have

  • Performance marketing strategies
  • Full-funnel performance strategy
  • Profitable customer acquisition
  • Data-driven optimization
  • Paid Search, Paid Social, Display, Affiliate, Video

Nice-to-have

  • Mentorship and professional growth
  • Psychological safety
  • Test-and-learn culture
  • Cross-functional collaboration

Key Requirements

  • 5+ years of progressive experience in performance marketing
  • Demonstrated experience leading direct reports
  • Proven experience managing large-scale media budgets ($10M+ annually)
  • Deep hands-on-keyboard expertise in performance platforms
  • Proficiency in data analysis and visualization tools

Work Rights

Not specified

Tailored Resume

Cover Letter