Leverage analytics to transform how marketing performance is measured, understood, and optimized, ensuring activities deliver clear business impact
Job Summary
Leverage analytics to transform how marketing performance is measured, understood, and optimized, ensuring activities deliver clear business impact.
Develop a consistent reporting framework to deliver insights across key marketing channels with a strong focus on pipeline health and lead conversion metrics.
Collaborate closely with marketing and sales teams to refine tactics and ensure alignment between marketing activities and commercial objectives.
Matching Summary
Leverage analytics to transform how marketing performance is measured, understood, and optimized, ensuring activities deliver clear business impact.
Skills & Requirements
Must-have
Marketing performance measurement
Data-driven decision making
Salesforce & GA4 expertise
Pipeline health tracking
Media performance analysis
Lead conversion metrics
Nice-to-have
Proactive collaboration
Continuous learning
Diversity and inclusion
Global trade shaping
Key Requirements
5+ years analyzing marketing performance
Strong analytical skills
Deep marketing knowledge
Technical proficiency in CRM and analytics platforms