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G2 Marketing Solutions is seeking a Manager for Marketing Planning & Strategy to oversee the strategic management of marketing investments across various channels and countries. The ideal candidate should have extensive experience in performance marketing, budgeting, and data analytics, with a strong emphasis on B2B and B2C marketing strategies.
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Job Summary
This role serves as the key driver for strategic budgeting and planning across acquisition, retention, and brand efforts to maximize ROAS.
The ideal candidate will leverage AI tools to enable advanced reporting and define requirements for sophisticated marketing dashboards.
G2 offers a value-driven culture grounded in PEAK values, supporting a global, diverse team of dedicated individuals.
Matching Summary
Match Score: 75
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G2 Marketing Solutions is seeking a Manager for Marketing Planning & Strategy to oversee the strategic management of marketing investments across various channels and countries. The ideal candidate should have extensive experience in performance marketing, budgeting, and data analytics, with a strong emphasis on B2B and B2C marketing strategies.
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Skills & Requirements
Must-have
5+ years performance marketing experience
End-to-end strategic budgeting ownership
Advanced Excel modeling and BI tools
ROAS and LTV:CAC framework expertise
Cross-functional collaboration with Finance
Nice-to-have
SQL or Python advanced data skills
AI tool proficiency for reporting
Marketplace or lead generation background
Strong storytelling and executive presentation
Lifecycle strategy and cohort modeling
Key Requirements
5+ years relevant experience in marketing channels