Manager - Marketing & Communications (marketing Planning & Research)

Hong Leong Bank

Kuala Lumpur, Malaysia
Strong analytical skills
Experience in marketing planning
Project management experience
The Manager will define and maintain a segmentation model centered on consumer needs

Job Summary

  • The Manager will define and maintain a segmentation model centered on consumer needs.
  • This role will oversee budget planning and drive strategic projects.
  • Candidates will collaborate across the organization to align marketing initiatives.

Matching Summary

The Manager will define and maintain a segmentation model centered on consumer needs.

Skills & Requirements

Must-have

  • Strong analytical skills
  • Experience in marketing planning
  • Project management experience

Nice-to-have

  • Stakeholder engagement
  • Focus group moderation
  • Insight analysis

Key Requirements

  • Degree in Business or Marketing
  • 8 years of experience in marketing
  • Experience in strategic partnerships

Work Rights

Not specified

Tailored Resume

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