Senior Manager, Activation – Cvs & Customers

Coca-Cola

Tokyo, Japan
Not specified
Convenience store channel dynamics
In-store activation program execution
Retail media integration strategies
Coca-Cola is seeking a Senior Manager, Activation for its CVS & Customers segment in Tokyo, Japan. This role focuses on creating and executing shopper activation programs to enhance brand visibility and increase sales within convenience stores and key retail partners

Job Summary

  • This role is responsible for developing and executing high-impact shopper activation programs across the Convenience Store channel and key strategic retail customers in Japan.
  • The Senior Manager ensures that activation programs are insight-led, commercially effective, and aligned with customer strategies to maximize shopper conversion.
  • Coca-Cola fosters a growth culture grounded in behaviors such as being curious, empowered, inclusive, and agile to refresh the world and make a difference.

Matching Summary

Match Score: 85

Coca-Cola is seeking a Senior Manager, Activation for its CVS & Customers segment in Tokyo, Japan. This role focuses on creating and executing shopper activation programs to enhance brand visibility and increase sales within convenience stores and key retail partners.

Skills & Requirements

Must-have

  • Convenience Store channel dynamics
  • In-store activation program execution
  • Retail media integration strategies
  • Cross-functional leadership skills
  • English and Japanese fluency

Nice-to-have

  • Data-driven shopper insights
  • Omnichannel engagement experience
  • Agency ecosystem management
  • Budget governance discipline
  • Growth mindset culture fit

Key Requirements

  • 6-10+ years of FMCG/CPG marketing experience
  • Bachelor's degree in Marketing or Business Administration
  • Fluency in English and Japanese at business level

Work Rights

Not specified

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