Customer Marketing And Agency Activation, Analyst

AIA Australia

Kuala Lumpur, Malaysia
Customer segmentation analysis
Marketing campaign execution
Distribution channel analysis
You will support the marketing campaigns and strategies to cross and upsell all insurance offerings to customers

Job Summary

  • You will support the marketing campaigns and strategies to cross and upsell all insurance offerings to customers.
  • You will understand and analyze our existing customer base across individual, takaful, corporate and digital platforms by customer segments.
  • You will develop, plan and execute effective marketing campaigns and customer offers.

Matching Summary

You will support the marketing campaigns and strategies to cross and upsell all insurance offerings to customers.

Skills & Requirements

Must-have

  • customer segmentation analysis
  • marketing campaign execution
  • distribution channel analysis
  • customer lifetime value maximization
  • Agile methodology

Nice-to-have

  • purpose-led brand positioning
  • inspiring meaningful connections
  • collaborative x-functional teams
  • understanding front and back end systems

Key Requirements

  • Bachelor’s Degree in any discipline
  • 5 years working experience in insurance or financial services
  • Knowledge of insurance industry products
  • Strong interpersonal and communications skills
  • Analytical skills and business acumen

Work Rights

Not specified

Tailored Resume

Cover Letter