Director, Growth Marketing

TIAA

Base: $105,000pyr - $147,000pyr; bonus/equity: pyr...
Not specified (potential for hybrid or in-office based on company culture).
5+ years progressive marketing experience
Omnichannel campaign management
Paid digital acquisition expertise
TIAA is seeking a Director of Growth Marketing to lead the development and execution of comprehensive marketing strategies aimed at generating high-quality leads and driving client growth. The ideal candidate will possess significant experience in lifecycle marketing and data-driven decision-making, particularly within the financial services sector

Job Summary

  • The role focuses on developing strategic roadmaps for multi-channel demand generation to drive high-quality Marketing Qualified Leads (MQLs) across the full marketing funnel.
  • Candidates must partner with Analytics teams to build propensity models and establish rigorous testing frameworks to optimize media mix and channel investment.
  • TIAA offers a competitive compensation package including base salary, performance-linked incentives, and a comprehensive benefits program focused on financial well-being.

Matching Summary

Match Score: 85

TIAA is seeking a Director of Growth Marketing to lead the development and execution of comprehensive marketing strategies aimed at generating high-quality leads and driving client growth. The ideal candidate will possess significant experience in lifecycle marketing and data-driven decision-making, particularly within the financial services sector.

Salary

Base: $105,000/yr - $147,000/yr; Bonus/Equity: Participation in annual discretionary incentive programs; Benefits: Comprehensive Total Rewards including retirement, health, wellness, and work life offerings

Skills & Requirements

Must-have

  • 5+ years progressive marketing experience
  • Omnichannel campaign management
  • Paid digital acquisition expertise
  • Marketing automation platforms
  • Propensity modeling and segmentation
  • Cross-functional stakeholder leadership

Nice-to-have

  • Financial services or wealth management background
  • Knowledge of FINRA and SEC regulations
  • AI-driven personalization experience
  • Executive-level storytelling skills
  • Predictive audience modeling knowledge

Key Requirements

  • Bachelor's degree in Marketing or related field
  • 7+ years of progressive marketing experience preferred
  • 3-5+ years in financial services or wealth management
  • Fluency in CPL, CPA, and ROAS metrics
  • Experience with Salesforce Marketing Cloud or Adobe Experience Cloud

Work Rights

Not specified

Tailored Resume

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