**
Bristol Myers Squibb is seeking a Senior Manager for Customer Engagement Measurement & Insights, focusing on developing measurement frameworks and conducting advanced analytics to optimize customer engagement across various channels. The ideal candidate should have extensive experience in advanced analytics, omnichannel measurement, and strong programming skills in Python or R.
**
Job Summary
This role involves developing measurement frameworks to assess the effectiveness of omnichannel engagement across field, CRM, and digital channels.
Candidates will design and execute test-and-learn strategies including A/B tests and incrementality experiments to optimize customer engagement tactics.
Bristol Myers Squibb offers a wide variety of competitive benefits and programs that provide employees with resources to pursue their goals both at work and in their personal lives.
Matching Summary
Match Score: 75
**
Bristol Myers Squibb is seeking a Senior Manager for Customer Engagement Measurement & Insights, focusing on developing measurement frameworks and conducting advanced analytics to optimize customer engagement across various channels. The ideal candidate should have extensive experience in advanced analytics, omnichannel measurement, and strong programming skills in Python or R.
**
Skills & Requirements
Must-have
Omnichannel engagement measurement frameworks
Attribution modeling and causal inference
Python or R programming expertise
HCP and patient journey analysis
Test-and-learn strategy execution
Nice-to-have
Machine learning for customer segmentation
Large language model integration
Cloud-based analytics environments
Mentoring junior analysts
Reusable analytics framework development
Key Requirements
Bachelor's degree in data science or related field
10+ years of hands-on advanced analytics experience
Proficiency in Python or R for analytical modeling