Analyst, Paid Media

Travel + Leisure Co.

United Kingdom
Fully remote
Paid search, paid social, programmatic display
Emea region multilingual campaigns
Demand side platforms (dsps)
The Paid Digital Media Analyst is responsible for supporting strategic implementation and optimisation of our paid digital efforts and campaigns across various marketing channels including paid search, paid social, programmatic display, online video and more across the EMEA region

Job Summary

  • The Paid Digital Media Analyst is responsible for supporting strategic implementation and optimisation of our paid digital efforts and campaigns across various marketing channels including paid search, paid social, programmatic display, online video and more across the EMEA region.
  • Responsibilities include supporting strategy implementation, optimisation, and day-to-day execution of digital paid media programs for the EMEA region, delivering multilingual campaigns for paid search, programmatic and paid social while ensuring alignment with regional strategy and local market nuances in order to meet business KPIs.
  • This role will have a high level of autonomy and is expected to serve as the subject matter expert in paid media planning, campaign execution, optimisation, and reporting.

Matching Summary

The Paid Digital Media Analyst is responsible for supporting strategic implementation and optimisation of our paid digital efforts and campaigns across various marketing channels including paid search, paid social, programmatic display, online video and more across the EMEA region.

Skills & Requirements

Must-have

  • Paid search, paid social, programmatic display
  • EMEA region multilingual campaigns
  • Demand Side Platforms (DSPs)
  • Google Ads, Microsoft Ads, Meta Ads
  • Digital ad server technology
  • Google Analytics

Nice-to-have

  • Travel industry experience
  • CRM/1st Party Data digital strategies
  • Looker Studio, PowerBI, HubSpot familiarity
  • Digital marketing agency experience

Key Requirements

  • Bachelor’s degree
  • Google Ads Search and Microsoft Ads Search certifications
  • Google Display and Video certifications
  • 2+ years of paid media experience
  • 1+ years agency experience a plus

Work Rights

Not specified

Tailored Resume

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