Marketing Mix Modeling Lead

Toyota Motor Corporation

Not specified; not specified; comprehensive health...
Not specified (potentially hybrid or fully remote, as no specifics are provided).
5+ years marketing mix modeling experience
Statistical modeling techniques application
Executive presentation and storytelling skills
Toyota Motor Corporation is seeking a Marketing Mix Modeling Lead to enhance data-driven marketing measurement and optimize media investment decisions. The ideal candidate should have a strong analytical background with at least five years of experience in marketing mix modeling and the ability to communicate complex data insights to stakeholders

Job Summary

  • This role focuses on developing and maintaining marketing mix models to measure the impact of media and non-media drivers on business performance.
  • The successful candidate will translate complex data into clear recommendations to help stakeholders optimize media investment and maximize return on investment.
  • Toyota offers comprehensive benefits including health care plans, a 401(k) savings plan with company match, and team member vehicle purchase discounts.

Matching Summary

Match Score: 85

Toyota Motor Corporation is seeking a Marketing Mix Modeling Lead to enhance data-driven marketing measurement and optimize media investment decisions. The ideal candidate should have a strong analytical background with at least five years of experience in marketing mix modeling and the ability to communicate complex data insights to stakeholders.

Salary

Not specified; Not specified; Comprehensive health care and wellness plans included

Skills & Requirements

Must-have

  • 5+ years marketing mix modeling experience
  • Statistical modeling techniques application
  • Executive presentation and storytelling skills
  • Data hierarchy management in Excel
  • Campaign measurement framework development

Nice-to-have

  • Experience with MMM vendors like Analytic Partners
  • Proficiency in Python, R, SQL, SAS, or MATLAB
  • Automotive industry background knowledge
  • Agency or media planning experience
  • Tableau or Looker data visualization skills

Key Requirements

  • Bachelor's degree in Marketing, Economics, Analytics, Statistics, Data Science, or related field
  • 5+ years of experience in data analysis and insights with focus on marketing mix modeling
  • No visa sponsorship available for this position

Work Rights

Not specified

Tailored Resume

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