This role gets to write and scale the marketing playbook for enterprise B2B motion across three distinct segments: strategic accounts, franchisors, and mid-market accounting firms
Job Summary
This role gets to write and scale the marketing playbook for enterprise B2B motion across three distinct segments: strategic accounts, franchisors, and mid-market accounting firms.
You will own segment strategy, pipeline generation, partner pipeline development, and messaging, reporting to the VP of Marketing and managing two senior direct reports.
Success in year one includes a clear go-to-market strategy, repeatable demand and partner programs, growing pipeline contribution, and an aligned team with a clear roadmap.
Matching Summary
This role gets to write and scale the marketing playbook for enterprise B2B motion across three distinct segments: strategic accounts, franchisors, and mid-market accounting firms.
Skills & Requirements
Must-have
Enterprise B2B marketing
Partner-led growth model
Segment strategy development
Pipeline generation accountability
Messaging shaping for B2B audiences
Nice-to-have
Experimenter mindset
Deepen partner ecosystem
Full-funnel program building
Key Requirements
10+ years of B2B marketing experience
Experience in enterprise or multi-stakeholder sales