Lead the strategic direction and execution of GSK’s marketing initiatives for health systems and other large, organized customers
Job Summary
Lead the strategic direction and execution of GSK’s marketing initiatives for health systems and other large, organized customers.
Develop integrated marketing strategies and tactics that leverage in-person, digital, and CRM tactics to enhance engagement and position GSK as a key partner.
Drive the application of advanced analytics and AI to gain deeper customer insights and optimize engagement strategies, enhancing personalization and impact.
Matching Summary
Lead the strategic direction and execution of GSK’s marketing initiatives for health systems and other large, organized customers.
Skills & Requirements
Must-have
Institutional marketing strategy
Health system engagement
Digital and CRM tactics
Cross-functional collaboration
Advanced analytics and AI
Nice-to-have
Stakeholder influence
Financial acumen
Innovative approaches
Patient organization engagement
Key Requirements
Bachelor’s degree in Marketing, Business, Public Health, or related field
5+ years commercial experience in U.S. Vaccines sales or marketing