Senior Retail Activation Manager, European Accounts
Dyson
Cologne, Germany
Hybrid
Retail activation and trade marketing
Cross-market strategy execution
Data-driven market insight utilization
Drive best-in-class activation for significant strategic retail partnerships in Europe, translating commercial plans into consumer impact
Job Summary
Drive best-in-class activation for significant strategic retail partnerships in Europe, translating commercial plans into consumer impact.
Co-create and deliver seasonal and annual marketing activation plans with retail partners, steering joint business planning sessions to push standards and results.
Lead go-to-market planning for new product launches and campaigns, ensuring Dyson's terms and premium brand experience remain front and centre across all touchpoints.
Matching Summary
Drive best-in-class activation for significant strategic retail partnerships in Europe, translating commercial plans into consumer impact.
Skills & Requirements
Must-have
Retail activation and trade marketing
Cross-market strategy execution
Data-driven market insight utilization
Agency and supplier management
Premium brand experience embedding
Nice-to-have
Collaborative team player
Solutions-focused under pressure
Ambitious and driven
Additional European language skills
Key Requirements
6+ years experience in senior retail/trade marketing