Paid Social Specialist

Warner Bros. Discovery

Base: $57,330.00 - $106,470.00 py; bonus/equity: a...
Not specified
2+ years agency or media planning experience
Proficiency in facebook, instagram, tiktok, reddit, snapchat ad managers
Experience with kpi-based performance-driven social campaigns
Warner Bros. Discovery is seeking a Paid Social Specialist to drive social media buying efforts for CNN's digital products, focusing on awareness and direct response campaigns. The ideal candidate should have at least two years of experience in media planning and buying, specifically in performance-driven social media, alongside strong analytical and organizational skills

Job Summary

  • The role is responsible for the development, implementation, and stewardship of paid social media plans to drive promotion of CNN digital products.
  • Candidates must possess strong organizational skills and a critical eye for detail to serve as the gatekeeper for archiving and communicating performance details.
  • Warner Bros. Discovery offers career-defining opportunities, thoughtfully curated benefits, and tools to explore and grow into your best selves.

Matching Summary

Match Score: 85

Warner Bros. Discovery is seeking a Paid Social Specialist to drive social media buying efforts for CNN's digital products, focusing on awareness and direct response campaigns. The ideal candidate should have at least two years of experience in media planning and buying, specifically in performance-driven social media, alongside strong analytical and organizational skills.

Salary

Base: $57,330.00 - $106,470.00 per year; Bonus/Equity: Annual bonuses, short- and long-term incentives available; Benefits: Health insurance, wellness program, life/disability insurance, retirement plan, paid time off

Skills & Requirements

Must-have

  • 2+ years agency or media planning experience
  • Proficiency in Facebook, Instagram, TikTok, Reddit, Snapchat ad managers
  • Experience with KPI-based performance-driven social campaigns
  • Strong analytical skills for media math and budget management

Nice-to-have

  • Ability to adapt quickly in a fast-paced environment
  • Proactive tracking of digital marketing industry trends
  • Effective communication with cross-functional internal teams

Key Requirements

  • Bachelor's degree in Advertising, Marketing, or related field
  • Minimum 2+ years of agency or media planning experience
  • Proficient analytical skills with knowledge of social media ad industry

Work Rights

Not specified

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