Corporate Marketing | Content Strategy

Epicor

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Content strategy and performance
Seo/geo and conversion optimization
Ai tools in daily practice
** Epicor is seeking a Senior Principal for Content Strategy to connect content to performance and drive growth in organic discovery and conversion. The role involves developing a comprehensive content strategy, optimizing performance, and collaborating across various marketing functions. **

Job Summary

  • Lead how Epicor connects content to performance—driving growth in organic discovery (GEO) and improving conversion across the digital journey.
  • Build a GEO-forward content system—establish frameworks that improve discoverability in AI-driven search (entity clarity, topical authority, structured content, answer-ready formats).
  • At Epicor, we’re truly a team. Join 5,000 talented professionals in creating a world of better business through data, AI, and cognitive ERP.

Matching Summary

Match Score: 75

** Epicor is seeking a Senior Principal for Content Strategy to connect content to performance and drive growth in organic discovery and conversion. The role involves developing a comprehensive content strategy, optimizing performance, and collaborating across various marketing functions. **

Skills & Requirements

Must-have

  • Content strategy and performance
  • SEO/GEO and conversion optimization
  • AI tools in daily practice
  • Content performance model
  • Content system for AI-driven search
  • Stakeholder management skills

Nice-to-have

  • Content-led CRO experience
  • Global content governance models
  • Experience with site migrations
  • Working across multiple time zones
  • Experience within the ERP industry

Key Requirements

  • Enterprise content strategy experience
  • AI tools power user
  • Connect content to business outcomes
  • Understand AI-driven discovery models
  • Broad marketing experience
  • Data & analytics tools power user

Work Rights

Not specified

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