This strategic role defines and executes bp's loyalty strategy in South Africa to strengthen customer relationships and drive revenue growth
Job Summary
This strategic role defines and executes bp's loyalty strategy in South Africa to strengthen customer relationships and drive revenue growth.
The successful candidate will own the end-to-end loyalty ecosystem, from strategy and insight through to delivery, optimization, and performance management.
Success involves building an insight-led, commercially effective loyalty programme that differentiates the brand in a competitive market.
Matching Summary
This strategic role defines and executes bp's loyalty strategy in South Africa to strengthen customer relationships and drive revenue growth.
Skills & Requirements
Must-have
loyalty programme management experience
customer segmentation and journey design
data analytics tools proficiency
commercial acumen and ROI tracking
cross-functional stakeholder influence
Nice-to-have
experience in retail or FMCG environments
knowledge of digitisation and gamification
leadership capability for small teams
exposure to high-volume consumer businesses
Key Requirements
Experience in loyalty programme management or CRM
Proven track record using data to drive performance
Sound commercial acumen including budget management