Marketing Manager (china Social Media Activation, 1-year Contract)
Disney Streaming
Lantau Island, Hong Kong
China social media activation
Wechat, weibo, xiaohongshu, douyin, tmall
Content planning and execution
This role is responsible for leading social media content planning, creative ideation, and activation execution for the Mainland China market
Job Summary
This role is responsible for leading social media content planning, creative ideation, and activation execution for the Mainland China market.
The position collaborates closely with Strategy, Product, Consumer Engagement, Co‑marketing, and various Lines of Business to develop and deliver integrated marketing programs.
Proven experience in Mainland China marketing with strong understanding of local consumer behavior and digital trends is required.
Matching Summary
This role is responsible for leading social media content planning, creative ideation, and activation execution for the Mainland China market.
Skills & Requirements
Must-have
China social media activation
WeChat, Weibo, Xiaohongshu, Douyin, Tmall
Content planning and execution
Creative ideation and activation
Data analysis and performance reviews
KOL management and partnerships
Nice-to-have
Strong business mindset
Results-oriented and motivated
Collaboration with internal teams and agencies
Adaptability to fast-evolving digital landscape
Key Requirements
Minimum 7 years of relevant marketing experience
University degree in Communications, Marketing, or related disciplines