Gtm Engineer - Demand Generation

Hackerrank

Santa Clara, CA, United States
$120,000 – $150,000 py
**
Multi-channel demand programs
Paid social media advertising
Email nurture campaigns
** HackerRank is seeking a Demand Generation Engineer to drive marketing campaigns and optimize strategies for lead generation. The ideal candidate should have extensive experience in B2B demand generation and be proficient in managing multi-channel marketing efforts. **

Job Summary

  • Execute and optimize full-funnel demand generation programs across paid media and owned channels.
  • Drive ABM campaigns (1:Many, 1:Few, and 1:1), collaborating with SDRs, design, and content to engage key accounts.
  • Streamline campaign operations with documented playbooks and automation to reduce manual effort and increase speed.

Matching Summary

Match Score: 75

** HackerRank is seeking a Demand Generation Engineer to drive marketing campaigns and optimize strategies for lead generation. The ideal candidate should have extensive experience in B2B demand generation and be proficient in managing multi-channel marketing efforts. **

Salary

$120,000 – $150,000

Skills & Requirements

Must-have

  • Multi-channel demand programs
  • Paid social media advertising
  • Email nurture campaigns
  • Direct mail campaigns
  • ABM plays
  • Campaign optimization
  • Reporting and analytical abilities

Nice-to-have

  • Technical rigor
  • Cross-functional collaboration
  • Campaign hustle
  • Low-code automation tools

Key Requirements

  • 5+ years of experience in B2B demand generation or growth marketing
  • Hands-on expertise managing LinkedIn Ads
  • Proven experience running ABM campaigns
  • Fluency with CRM and marketing automation platforms
  • Strong skills in reporting, attribution modeling, and funnel diagnostics
  • Experience setting up conversion tracking
  • Familiarity with low-code automation tools

Work Rights

Not specified

Tailored Resume

Cover Letter