Director Performance Marketing

adidas AG

Shanghai, China
On-site
Performance marketing strategy
Paid media management
E-commerce platforms (tmall, jd, wechat)
Drive profitable growth across key e-commerce platforms in China by developing and executing the overarching performance marketing strategy

Job Summary

  • Drive profitable growth across key e-commerce platforms in China by developing and executing the overarching performance marketing strategy.
  • Lead, mentor, and develop a high-performing team of performance marketing professionals, fostering a culture of data-driven decision-making.
  • Collaborate closely with cross-functional teams and manage relationships with external partners to solidify competitiveness in the digital space.

Matching Summary

Drive profitable growth across key e-commerce platforms in China by developing and executing the overarching performance marketing strategy.

Skills & Requirements

Must-have

  • Performance marketing strategy
  • Paid media management
  • E-commerce platforms (Tmall, JD, WeChat)
  • Data analysis and insights
  • Team leadership
  • Budget management

Nice-to-have

  • Customer-centric approach
  • Innovation and continuous improvement
  • Agile learner
  • Strong interpersonal skills

Key Requirements

  • 8+ years experience in performance marketing
  • Experience with Chinese e-commerce platforms
  • Knowledge of Chinese advertising platforms
  • Bachelor's degree in Marketing or related field

Work Rights

Not specified

Tailored Resume

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