Strategist – Media Performance

General Motors

Warren, United States
Hybrid
Paid media performance analysis
Media measurement frameworks
Cross-channel performance analysis
Support strategic initiatives that drive media performance insights across GM’s marketing ecosystem

Job Summary

  • Support strategic initiatives that drive media performance insights across GM’s marketing ecosystem.
  • Analyze paid media performance across Display, Search, Social, and Video channels to surface trends, conversion drivers, and optimization opportunities.
  • Partner cross-functionally with MSI, Media, CRM, Brand, Research, and Data Science teams to contribute media insights to scorecards, business reviews, and campaign planning.

Matching Summary

Support strategic initiatives that drive media performance insights across GM’s marketing ecosystem.

Skills & Requirements

Must-have

  • paid media performance analysis
  • media measurement frameworks
  • cross-channel performance analysis
  • digital analytics tools
  • Excel proficiency
  • SQL basics

Nice-to-have

  • creative measurement exposure
  • automotive industry interest
  • Python familiarity
  • agency partner collaboration

Key Requirements

  • 3-5 years media analytics experience
  • Bachelor's degree in Marketing or related
  • Familiarity with ad tech/MarTech
  • Strong communication skills
  • Ability to manage multiple deliverables

Work Rights

Not specified

Tailored Resume

Cover Letter