Senior Marketing Manager - Digital & Content

Dan Murphy's

Melbourne, Australia
On-site
Content marketing strategy across all channels
Digital content innovation including ai search
Oversee creative development for social and creator content
Shape and drive Dan Murphy's content marketing strategy across all channels, ensuring the brand remains future-fit

Job Summary

  • Shape and drive Dan Murphy's content marketing strategy across all channels, ensuring the brand remains future-fit.
  • Lead and inspire a team of content specialists, ensuring fast, high-quality output.
  • We offer hybrid ways of working and an exclusive discount card for Endeavour Group brands.

Matching Summary

Shape and drive Dan Murphy's content marketing strategy across all channels, ensuring the brand remains future-fit.

Skills & Requirements

Must-have

  • Content marketing strategy across all channels
  • Digital content innovation including AI Search
  • Oversee creative development for social and creator content
  • Manage external agencies and publishing partners
  • Lead and inspire a team of content specialists

Nice-to-have

  • Passion for drinks and good times
  • High-performance culture
  • Creative risk-taking and data-led iteration

Key Requirements

  • 10+ years in Content or Digital Marketing leadership
  • Extensive integrated content strategy development
  • Strong track record in digital innovation
  • Proven ability to manage strategic agency partnerships
  • High level of stakeholder management skill
  • Demonstrated experience in people leadership
  • Tertiary qualifications (degree/masters) in a related field

Work Rights

Not specified

Tailored Resume

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