This role is responsible for translating brand objectives into effective influencer strategies that drive cultural relevance and measurable impact
Job Summary
This role is responsible for translating brand objectives into effective influencer strategies that drive cultural relevance and measurable impact.
The strategist must leverage social listening tools to identify emerging creators, cultural trends, and audience behaviors across platforms like TikTok and Instagram.
Success in this position involves designing full-funnel influencer approaches and optimizing creator selection based on data-driven performance insights.
Matching Summary
This role is responsible for translating brand objectives into effective influencer strategies that drive cultural relevance and measurable impact.
Skills & Requirements
Must-have
3-5 years influencer marketing experience
South African creator landscape knowledge
Social listening tools proficiency
Campaign planning and execution
Performance measurement and KPIs
Nice-to-have
Strong cultural intelligence and trends
Cross-functional collaboration skills
Client presentation capabilities
Strategic storytelling abilities
Key Requirements
3–5 years of experience in influencer or social strategy
Proven experience working with creators across multiple platforms
Deep understanding of the South African creator landscape