Translate client challenges into scalable solutions
Experian is seeking a Director of Product Strategy to drive innovation and product development in their marketing and identity solutions. The role requires extensive experience in AdTech or MarTech, focusing on identifying market opportunities and developing client-centric strategies
Job Summary
This is a highly strategic, market-facing role focused on identifying, shaping, testing, and scaling new product opportunities that unlock incremental revenue and expand Experian into new markets, verticals, and use cases.
You will focus on innovation, commercialization, and horizon expansion, partnering closely with Product, Sales, Business Development, Data Science, and Engineering teams to bring new ideas to life.
Experian is deeply committed to creating an environment where everyone feels they belong and can excel, earning global recognition for its people-first approach.
Matching Summary
Match Score: 85
Experian is seeking a Director of Product Strategy to drive innovation and product development in their marketing and identity solutions. The role requires extensive experience in AdTech or MarTech, focusing on identifying market opportunities and developing client-centric strategies.
Skills & Requirements
Must-have
Identify and develop new product concepts
Address unmet market needs
Translate client challenges into scalable solutions
Build business cases including market sizing
Define pricing and packaging strategies
Engage directly with advertisers, brands, agencies
Reimagine Experian's identity, data, and activation capabilities
Identify whitespace across industries
Nice-to-have
Strong advertiser/brand perspective
Structured thinking (e.g., Jobs-to-Be-Done)
AI capabilities embedded within new solutions
Key Requirements
8+ years of experience in AdTech, MarTech, or related industries
2+ years Retail Media experience
Experience working at a brand or advertiser
Strong knowledge of Audience activation and identity
Strong knowledge of First-party data strategies
Strong knowledge of DSPs, SSPs, and social platforms
Experience developing business cases
Proven ability to take new ideas from concept to validated opportunity