Senior Manager Livestreaming Management

adidas AG

China
On-site
Tmall livestream and kol livestream management
Livestreaming strategy and execution
Platform rules and algorithms understanding
Drive business growth across TMALL livestream and KOL livestream through effective management and innovation in livestreaming

Job Summary

  • Drive business growth across TMALL livestream and KOL livestream through effective management and innovation in livestreaming.
  • Manage end-to-end livestreaming execution aligned with strategy and could deliver strong ROI.
  • Collaborate with cross-functional teams to align goals and integrate livestreaming and content into broader business planning.

Matching Summary

Drive business growth across TMALL livestream and KOL livestream through effective management and innovation in livestreaming.

Skills & Requirements

Must-have

  • TMALL livestream and KOL livestream management
  • Livestreaming strategy and execution
  • Platform rules and algorithms understanding
  • Data analysis and performance metrics
  • Cross-functional collaboration

Nice-to-have

  • Solution-oriented mindset
  • Problem-solving under pressure
  • Competitive dynamics awareness

Key Requirements

  • 10+ years of experience in eCommerce, livestream, operations or digital marketing
  • Bachelor’s degree in marketing, Business, Communications, or related fields
  • Strong understanding of China’s eCommerce ecosystem
  • Deep knowledge of Tmall platform and KOL livestream rules

Work Rights

Not specified

Tailored Resume

Cover Letter