Audience Segmentation Manager

Caterpillar Inc.

$128,470.00 - $192,710.00 py
Salesforce marketing cloud
Data sources analysis
Segmentation strategies optimization
This person will be considered a deep subject matter expert in developing and managing segmentation strategies that leverage multiple data sources

Job Summary

  • This person will be considered a deep subject matter expert in developing and managing segmentation strategies that leverage multiple data sources.
  • Continuously test, refine, and optimize segmentation and personalization strategies based on campaign results and business objectives.
  • Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies.

Matching Summary

This person will be considered a deep subject matter expert in developing and managing segmentation strategies that leverage multiple data sources.

Salary

$128,470.00 - $192,710.00

Skills & Requirements

Must-have

  • Salesforce Marketing Cloud
  • data sources analysis
  • segmentation strategies optimization
  • digital marketing data architecture

Nice-to-have

  • value realization methods
  • communicating complex concepts
  • information management methodology

Key Requirements

  • Salesforce Marketing Cloud Consultant Certification
  • Bachelor’s degree in Marketing, Digital Media, Computer Science, Business Administration, or related field
  • Demonstrated expertise in Salesforce Marketing Cloud, Adobe content management systems
  • Direct experience scaling digital products for enterprise or global use

Work Rights

Not specified

Tailored Resume

Cover Letter