Offline media channels (tv, radio, print, ooh, dooh)
Media agency and creative agency coordination
Ai tools for media planning and reporting
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Eli Lilly UK is seeking a Sr. Associate for Offline Media Planning in Milano, Italy. The role focuses on managing offline media strategies across various channels and requires strong expertise in media planning, effective communication with stakeholders, and familiarity with AI tools.
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Job Summary
The Sr. Associate – Offline Media Planning supports the development, planning and execution of the company’s offline media strategy, ensuring alignment with campaign objectives, business priorities and defined KPIs.
The role is responsible for the operational management and coordination of offline media activities across TV, Radio, Print, OOH and DOOH, working closely with media and creative agencies.
Solid knowledge and management of the main Artificial Intelligence tools applied to media planning, reporting and campaign optimization is required.
Matching Summary
Match Score: 75
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Eli Lilly UK is seeking a Sr. Associate for Offline Media Planning in Milano, Italy. The role focuses on managing offline media strategies across various channels and requires strong expertise in media planning, effective communication with stakeholders, and familiarity with AI tools.
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Skills & Requirements
Must-have
Offline media channels (TV, Radio, Print, OOH, DOOH)
Media agency and creative agency coordination
AI tools for media planning and reporting
Data-informed media planning and performance monitoring
Cross-functional and multichannel environment
Nice-to-have
Open-minded adoption of AI solutions
Integrated media dynamics understanding
Digital media planning knowledge
Key Requirements
3–5 years of experience in offline media planning
Bachelor’s degree in Marketing, Communication, Economics or related fields
Knowledge and management of AI tools for marketing and media