Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
On-site
Develop product positioning
Develop pricing/incentive strategy
Develop messaging
Responsible for introducing Boost Biz new products and services or enhancing an existing product by communicating the product’s value to the consuming audience
Job Summary
Responsible for introducing Boost Biz new products and services or enhancing an existing product by communicating the product’s value to the consuming audience.
Develop and drive product marketing strategy & GTM for all Boost Connect products and services.
Stay current on market trends and competitive activity by conducting regular competitors’ analysis.
Matching Summary
Responsible for introducing Boost Biz new products and services or enhancing an existing product by communicating the product’s value to the consuming audience.
Skills & Requirements
Must-have
Develop product positioning
Develop pricing/incentive strategy
Develop messaging
Craft educational product content
Conduct customer interviews
Track annual budget
Drive marketing campaigns
Nice-to-have
Strategic thinker
Collaboration and relationship management
Creative thinker
Analytical thinking
Creative storytelling
Tech and social media savvy
Key Requirements
Bachelor’s Degree in Marketing, Communications, Business or any related field
5-7 years of experience in Product Marketing / Sales & Marketing
Experienced in building strong GTM proposals
Well versed with Analytical tools such as Google Analytics, CRM reporting, Social Media reporting