Lead the development and integration of marketing intelligence related AI programs to enhance competitive positioning, data analytics, customer segmentation, and marketing effectiveness
Job Summary
Lead the development and integration of marketing intelligence related AI programs to enhance competitive positioning, data analytics, customer segmentation, and marketing effectiveness.
Drive data analytics programs and dashboards to identify business opportunities through customer segmentation and commercial win-loss analysis, optimizing key metrics for order intake success.
Support strategic commercial initiatives by collaborating across business unit marketing, product management, and sales teams to improve category strategies and marketing planning decisions based on data.
Matching Summary
Lead the development and integration of marketing intelligence related AI programs to enhance competitive positioning, data analytics, customer segmentation, and marketing effectiveness.
Skills & Requirements
Must-have
AI driven insights development
Marketing planning support
Primary and secondary research
Connect analytics platforms
Data commercialization experience
Marketing engagement planning
Cross-team collaboration
Nice-to-have
Growth mindset
Independent outcome driven thinking
Challenges status quo
Hospital Patient Monitoring knowledge
Key Requirements
Master's degree in analytics, marketing or business
At least 5 years of relevant working experience
Experience with AI integration in marketing analytics
Experience with Qlikview/Qliksense and/or Power BI
SQL coding experience
Experience with new IT platforms/dashboarding software
Advanced Microsoft Excel and Power Point skills
Ability to organize, clean and interpret large datasets