Base: $250,000 - $270,000 usd; bonus/equity: not s...
On-site
10+ years in crm or lifecycle marketing
5+ years leading high-performing teams
Deep expertise in multi-channel execution
This role leads the strategy and execution engine driving lifecycle marketing and free-to-play engagement across the Fanatics App and broader ecosystem
Job Summary
This role leads the strategy and execution engine driving lifecycle marketing and free-to-play engagement across the Fanatics App and broader ecosystem.
The successful candidate will define KPI frameworks tied to business outcomes such as MAU growth, retention, and cross-sell while building dashboards that move from descriptive to actionable.
Success is measured by material improvements in fan lifetime value, reliable scalable campaign operations, and a durable CRM infrastructure supporting ecosystem scale.
Matching Summary
This role leads the strategy and execution engine driving lifecycle marketing and free-to-play engagement across the Fanatics App and broader ecosystem.
Salary
Base: $250,000 - $270,000 USD; Bonus/Equity: Not specified; Benefits: Full-time employment benefits available per Fanatics website
Skills & Requirements
Must-have
10+ years in CRM or Lifecycle Marketing
5+ years leading high-performing teams
Deep expertise in multi-channel execution
Strong analytical fluency in segmentation
Experience building scalable operating systems
Nice-to-have
Passion for sports and gaming products
Experience in live-content environments
Track record of influencing senior stakeholders
Background in high-velocity sports settings
Key Requirements
10+ years experience in CRM, Lifecycle Marketing, Growth, or Marketing Operations