The role focuses on transforming the agency's digital media buying from manual processes to data and technology-driven operations to generate higher ROI
Job Summary
The role focuses on transforming the agency's digital media buying from manual processes to data and technology-driven operations to generate higher ROI.
You will be charged with driving the shift towards programmatic advertising across all publishers, vendors, and startups within the largest media agency in India.
Key goals include establishing thought leadership, securing strategic wins for key clients, and ensuring a coordinated operation integrated with the wider business.
Matching Summary
The role focuses on transforming the agency's digital media buying from manual processes to data and technology-driven operations to generate higher ROI.