Senior Manager, Campaign Measurement

BMO Financial Group

Toronto, Ontario, Canada
$86,000.00 - $160,000.00; not specified; health in...
Hybrid
Customer campaign measurement frameworks
Analytical excellence and insights delivery
Develop enterprise measurement strategy
This senior leadership role defines how customer campaigns are measured, governs post-campaign analytics frameworks, and leads a team delivering insights to improve customer contact strategies and business performance

Job Summary

  • This senior leadership role defines how customer campaigns are measured, governs post-campaign analytics frameworks, and leads a team delivering insights to improve customer contact strategies and business performance.
  • Key responsibilities include developing the enterprise measurement strategy, building a measurement roadmap with AI and modern analytical tools, and leading the analysis of campaign performance including attribution and targeting effectiveness.
  • The role requires leading, coaching, and developing a team of senior analysts, managing external vendors, and championing change management initiatives to promote insight-driven decision-making.

Matching Summary

This senior leadership role defines how customer campaigns are measured, governs post-campaign analytics frameworks, and leads a team delivering insights to improve customer contact strategies and business performance.

Salary

$86,000.00 - $160,000.00; Not specified; Health insurance, tuition reimbursement, accident and life insurance, retirement savings plans

Skills & Requirements

Must-have

  • Customer campaign measurement frameworks
  • Analytical excellence and insights delivery
  • Develop enterprise measurement strategy
  • Lead analytical teams
  • Campaign measurement and experimentation
  • Advanced statistical techniques

Nice-to-have

  • Drive fact-first culture
  • Innovate measurement capabilities
  • Executive storytelling abilities
  • Simplify complexity and translate insights

Key Requirements

  • 5+ years in analytics, business intelligence, data science, or financial analysis
  • Extensive experience analyzing customer communications or marketing campaigns
  • Proven experience leading analytical teams
  • Experience in financial services or large, data-rich organizations
  • Proficiency with analytical and business tools

Work Rights

Not specified

Tailored Resume

Cover Letter